← Jacob SansburyEssay · 08 / 13

Real Kindness Doesn't Feel Nice

2025-06-04
576 words
3 min
written with my agents

"Sounds like AI" deletes the best thinking first. Using tools to create isn't inhuman.

Every tool since fire had its deniers, and history marks them irrelevant fast.

(Also your tools for detecting this kind of stuff are worse than you think. Pangram flags this note as AI-written. I typed it myself. Point proven.)

There's a specific feeling I get maybe twice a week. A tightening in my stomach, right before I tell someone a truth they need to hear. Their face falls. Sometimes it lifts again. I've come to think that tightening is what real kindness actually is, and some weeks it means walking into a conversation that could end a friendship by dinner, on the bet that whatever survives the conversation is worth more than what went in.

Nice and kind are not the same word, though we mostly use them like they are. Nice pays off today. Kind pays off in years, if ever. A startup compresses time, so getting those two confused there can kill you.

I grew up professionally at Bridgewater, the hedge fund where people tell you to your face that your idea is terrible and then walk you through exactly why. When I left to start my own company I heard the same thing from almost everybody. You'll have to soften up now, founders are supposed to be friendly and the culture is supposed to be positive. Most days I'm tempted. These conversations are brutal. Friendships have fractured over them, and more than once I've lain awake at 2am, hours after someone walked out of the room, wondering why I didn't just keep my mouth shut.

Then, about two years later, my phone buzzes:

"Hey, I've been thinking about that conversation we had. Thank you."

Two years is roughly the lag between impact and gratitude, when the gratitude ever shows up. That's the real math of kindness. You pay in full today for a thank-you that may never arrive, some of the relationships just end, and you hope time turns the rest into something deeper.


Being nice, by contrast, feels like relief. You dodged the conversation, you kept the peace for another week. I did this for a while. There were people on my team I knew weren't working out, and in meetings I'd say "interesting approach!" and give them nothing real, and then eventually I fired them anyway. Which was worse than any hard conversation would have been. They never got a shot at fixing the problem because I never told them there was one.

My co-founder and I ended up making a rule about this: if something bothers you for more than 24 hours, you have to say it out loud. The first few times felt like defusing a bomb. By now it's closer to breathing.

One thing I didn't expect. The hardest conversations happen in the quietest voices. Nobody yells. You lean in, you talk slowly, and you watch the other person's eyes to see whether they're actually hearing you or just waiting for you to stop.

The part that took me years to believe is that teams that talk to each other this way end up liking each other more, not less. Once you know someone will tell you the truth, you can quit performing. You stop wondering what they really think, because they've told you, and then you just build. Teams running on polite fictions do the opposite, they move slowly for a long time and then die fast.

So that's the whole trade. Nice buys comfort today. Kind buys trust that pays out over years, sometimes with that two-year lag before anybody thanks you. At a startup you're choosing between them constantly, and the choice is kind, especially on the days it doesn't feel nice.